Sales Coaching & Excellence (CRM) Lead

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At Nutreco, passionate and curious experts with diverse backgrounds unite to Feed the Future. Our unique mindsets and drive push us forward, creating a place where you can own your growth, contribute more, and belong.

Sales Coaching & Excellence (CRM) Lead

Marketing

  • Amersfoort, Utrecht
  • Full time
  • Marketing

Sales Coaching & Excellence (CRM) Lead

Job Description

Why join us

Own your career at Nutreco, an SHV company. Our purpose of Feeding the Future unites us into one team, all working together to achieve a meaningful, global impact for generations to come. Empowering and investing in our people and our planet is at the heart of everything we do. Which is why, when you join us as a Sales Coaching & Excellence (CRM) Lead, you will be nurtured and equipped to build a rewarding career full of potential.

What you’ll do

As Sales Coaching & Excellence (CRM) Lead, you will be the go-to expert for CRM optimization and sales enablement in selected countries. While driving CRM adoption remains a key responsibility, the bigger part of this role is leading a behavioural change across our sales organization. This means coaching sales leaders and enabling them to develop their teams, fostering a culture of continuous improvement and people development. You will lead the implementation and coordination of our Sales (Leadership) Coaching Program, ensuring that leaders at all levels—from regional sales managers to local and ECA specie directors—embrace coaching as a core part of their role.

Your key responsibilities will include:

  • Drive CRM adoption in GB/IRL/Benelux/DK markets, aligning with commercial goals through training, communication, and support.

  • Lead the Sales Leadership Coaching Program, including design, training content, delivery formats, and performance tracking, to upskill leaders and empower teams.

  • Collaborate with sales leaders and marketing, to ensure CRM and coaching initiatives are well-integrated and supported.

  • Analyse dashboard data and confidently explain insights, asking critical questions when needed.

  • Influence and support sales teams in adopting new ways of working, enabling data-driven decisions and increasing sales efficiency.

Who we’re looking for

  • Bachelor’s or Master’s degree in Business Administration, Marketing, Commercial Management, or related field.

  • 3+ years of experience in CRM management, sales enablement, or commercial excellence.

  • Strong analytical skills with the ability to interpret CRM data and translate insights into actionable strategies.

  • Excellent communication and coaching abilities, with experience delivering training or leadership development programs.

  • Proficiency in Microsoft Dynamics and digital sales tools, preferably with AI (Copilot).

  • Fluency in Dutch and English; affinity with the agricultural business is a plus.

What you’ll receive

  • A full-time hybrid position (40 hours/week) in an international, dynamic environment.

  • Competitive remuneration package with a good pension scheme.

  • 30 vacation days, with the option to sell or purchase a limited number of days.

  • Opportunities for professional growth within Nutreco and the broader SHV Group.

  • Flexible work environment with the option to work from home several days per week.

How and why to find out more

We can offer you a career with real meaning and purpose. Where you’ll feel proud of what you do every day and the part you play in Feeding the Future. So, if you’re interested in joining us, get ready to Own your development, your potential and your career. We aim to review all applications within five business days and will get back to you as soon as possible. #OwnIt

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These colleagues already feeding the future

Follow these steps to start Owning your career at Trouw Nutrition.

1

Your application

If you’re interested in joining us, then complete an application, which will ask you to share information about yourself and your academic and work experience. We'll review your application and be in touch as soon as possible.

2

Telephone conversation

If your application has impressed us, HR will arrange a telephone call with you to find out more about your background and experience.

3

Second interview

If our telephone conversation proves you could be a great fit, we’ll be in touch to arrange a second interview. On this, we’ll discuss your background and how you can contribute to the team. You could even have a chat with your potential new manager and team colleagues.

4

Review period

If we believe your understanding of the role and passion for our purpose stands out, we’ll contact you soon, to share with you our final decision. Your patience is appreciated at this point.

5

Hiring decision

Once we’ve made our decision, we’ll be in touch to let you know the outcome.
 

6

Welcome to the team

If you’ve been successful then, welcome to the team. You can now look forward to Owning your career at Nutreco. as you grow, develop and help to Feed the Future for generations to come. 

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Ready to Own it? Apply here

Own your potential

If you have a question or need any help or career advice, please mail me and I’ll get back to you.

If you have a question or need any help or career advice, please mail me and I’ll get back to you.

Sophie Grünewald

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Sophie Grünewald

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