Product Manager - Fish

Objectives : 

• Manage all the fish product portfolio and new product roadmap.
• Create product plans and products strategies. 
• Assist the Marketing department to manage and implement marketing activities and ensure all the expects of products (packaging, marketing material, market intelligence, etc) aligned with the products plans; Prepare and execute the successful launch of new products.
•  Initiate new product idea to fill portfolio gaps.
• Provide product trainings to commercial team and clients to help them to get insights of products, services, supporting tools and guarantying that the information is well delivered and understandable.

Main tasks:

Product ownership:

• Maintaining the dossier for each product: PDS, sales presentation, brochures, leaflet, unique selling points, performance data from field trials.
• Interact with Skretting marketing team in designing marketing and advertising material for promotions.
• Support in handling customer complaints (together with quality department and sales).
• Help to ensure quality assurance and keeping track of required operations improvement (together with operations & QC).

Product R&D:

• Propose the development of new products and innovations, helping on the new products specifications.
• Managing the product life cycle, by developing product innovations and improvements, or new ranges (together with sales)
• In collaboration with the Technical Specialties and Fish manager, help to coordinate product validation trials and concepts.
• Take part in new projects in order to improves sales and services.

Product sales support:

• First point of contact for questions from sales team and customers about the product.
• Provide training for sales team and customers on Skretting Fish Products to enhance their knowledge capabilities.
• Field visit to customers and support the commercial team in the management of clients and distributors.
• Gathering harvest reports and consolidate product performance (together with sales and technical team).
• Act as the link between customer needs and optimal use of our products and services

Market intelligence:

• Gathering competitor product intelligence (technical information, SWOT vs our product, etc.), price intelligence (benchmark) and marketing and events intelligence.
• Support commercial and technical team on updated information of the market, new technologies, etc.
• Determine, evaluate and assess new market opportunities.

Communication & Branding:

• Developing and executing communication and branding plan for the product (together with the technical product manager and sales manager)
• Creating standard presentations and visuals of the product (together with the technical product manager)
• Organizing events and training.

Requirements

• An Aquaculture related bachelor's degree is preferable (master's degree is preferred)
• Minimum 3 years working in a similar position, fish relevance is a must.
• Fish feed Market Knowledge.
• Good experience in defining marketing plan and implementing marketing activities.
• Understands market drivers and business dynamics (trends, evolution etc...)
• Product skills (Features I benefits usage etc. ...).
• Knows key stakeholders in the marketplace (distribution, customer, KOL)
• Can communicate effectively on product and solutions.
• Minimum Microsoft office skills (Outlook, PowerPoint, Word, Excel).
• Good public speaking skills.
• Results oriented.
• Team collaboration and commitment.
• Selling Techniques (PSS or equivalent is a plus) Selling coaching techniques (PSS or equivalent is a plus).
• Have strong Planning Management skills.
• Presentation and IT skills.
• Proactive, reliable and can-do attitude.
• Customer focus
• Good communication in Vietnamese and English